/* ============================================================
   Sustantiva — NÚCLEO de marca (compartido por todos los formatos)
   Tipografía (@font-face) + paleta de marca como tokens.
   Cada CSS de formato hace: @import url('nucleo.css');
   Valores idénticos a los que cada formato usaba literalmente
   (refactor verificado pixel-a-pixel; no cambia ningún render).
   ============================================================ */
@font-face{font-family:'Space Grotesk';src:url('fonts/SpaceGrotesk-VariableFont_wght.ttf');font-weight:300 700;font-display:swap;}
@font-face{font-family:'Manrope';src:url('fonts/Manrope-VariableFont_wght.ttf');font-weight:300 800;font-display:swap;}

:root{
  /* === paleta de marca (consistente en todos los formatos) === */
  --sus-blue:#1082FF;            --sus-dark-blue:#001F91;
  --sus-yellow:#FFC82C;          --sus-amber:#E0A500;        /* dorado legible sobre claro */
  --sus-violet:#DA94FF;          --sus-violet-strong:#B15EF7; --sus-violet-dark:#421085;
  --sus-green:#8CF4A5;           --sus-green-strong:#2EAD5C;  --sus-green-mid:#5FD98A;
  --sus-coral:#F76A6A;           --sus-coral-deep:#D85A30;
  --sus-mint:#AFF9F3;
  /* === tipografía === */
  --sus-font-display:'Space Grotesk',sans-serif;
  --sus-font-body:'Manrope',sans-serif;
}


/* ============================================================
   Sustantiva — DOCUMENTOS WEB · sistema (tokens + skins + kit de bloques)
   Extremo WEB del eje PDF↔web: layout FLUIDO (no paginado).
   - Registro = piel: set de tokens (+ variantes de bloque donde diverge de verdad).
   - Responsive vía CONTAINER QUERIES sobre .doc-canvas, así el toggle de
     "vista móvil" reflowa real dentro de la misma página (no sólo al achicar
     la ventana). En un teléfono real, el canvas ocupa el viewport → mismo efecto.
   - Arquetipo (artículo / landing / colección) = receta de bloques, no archivo.
   ============================================================ */

*{margin:0;padding:0;box-sizing:border-box;}
html{scroll-behavior:smooth;}
body{background:#565d66;font-family:var(--sus-font-body);}

/* ===== harness de preview (chrome, no es parte del documento) ===== */
.stage{min-height:100vh;}
.toolbar{
  position:fixed;top:14px;right:14px;z-index:1000;display:flex;gap:14px;
  background:rgba(17,21,25,.92);backdrop-filter:blur(8px);color:#fff;
  padding:8px 10px;border-radius:14px;box-shadow:0 8px 30px rgba(0,0,0,.4);
  font-family:var(--sus-font-display);align-items:center;
}
.tb-group{display:flex;align-items:center;gap:6px;}
.tb-label{font-size:9.5px;letter-spacing:.14em;text-transform:uppercase;color:#8a93a2;margin-right:2px;}
.toolbar button{
  font-family:inherit;font-size:12px;font-weight:700;color:#cfd6df;cursor:pointer;
  background:transparent;border:1px solid #39414b;border-radius:18px;padding:6px 13px;transition:.15s;
}
.toolbar button:hover{border-color:#5a6470;color:#fff;}
.toolbar button[aria-pressed="true"]{background:var(--sus-blue);border-color:var(--sus-blue);color:#fff;}
.tb-sep{width:1px;height:24px;background:#39414b;}
@media(max-width:720px){.toolbar{display:none;}}

/* canvas = contenedor de consulta. El documento vive adentro. */
.doc-canvas{container-type:inline-size;container-name:doc;width:100%;margin:0 auto;background:var(--bg,#F7F7F7);}
.stage[data-vista="movil"] .doc-canvas{
  max-width:412px;margin:22px auto;border-radius:22px;overflow:hidden;
  box-shadow:0 16px 50px rgba(0,0,0,.45);outline:7px solid #111519;
}

/* ============================================================
   TOKENS base del documento
   ============================================================ */
.doc{
  --ink:#111519;--text-2:#46576B;--muted:#828282;--border:#E0E0E0;
  --blue:var(--sus-blue);--violet:var(--sus-violet);--violet-strong:var(--sus-violet-strong);--yellow:var(--sus-yellow);--yellow-strong:var(--sus-amber);
  --green:var(--sus-green);--coral:var(--sus-coral);--mint:var(--sus-mint);--dark-blue:var(--sus-dark-blue);
  --bg:#F7F7F7;--surface:#FFFFFF;
  --font-d:var(--sus-font-display);--font-b:var(--sus-font-body);
  --maxw:1080px;--measure:720px;
  --r:8px;  /* radio editorial del sistema (no pastilla) */
  /* afinables por registro */
  --accent:var(--blue);
  --title-color:var(--ink);
  --display-scale:1;
  --hero-art-opacity:0;
  --eyebrow-color:var(--blue);
  background:var(--bg);color:var(--ink);font-family:var(--font-b);line-height:1.62;font-size:17px;
  -webkit-font-smoothing:antialiased;
}
.doc a{color:inherit;text-decoration:none;}
.wrap{max-width:var(--maxw);margin:0 auto;padding-left:clamp(20px,5cqi,56px);padding-right:clamp(20px,5cqi,56px);}
.measure{max-width:var(--measure);}

/* ============================================================
   REGISTROS (pieles)
   ============================================================ */
.doc[data-registro="sobrio"]{
  --accent:var(--sus-blue);--title-color:#111519;--eyebrow-color:#46576B;
  --display-scale:.92;--hero-art-opacity:0;
}
.doc[data-registro="vivo"]{
  --accent:var(--sus-blue);--title-color:var(--sus-blue);--eyebrow-color:var(--sus-blue);
  --display-scale:1.06;--hero-art-opacity:.9;
}

/* ============================================================
   NAV del documento
   ============================================================ */
.docnav{position:sticky;top:0;z-index:50;background:color-mix(in srgb,var(--bg) 88%,transparent);
  backdrop-filter:saturate(150%) blur(10px);border-bottom:1px solid var(--border);}
.docnav .wrap{display:flex;align-items:center;justify-content:space-between;height:64px;gap:16px;}
.docnav .pub{font-family:var(--font-d);font-weight:700;font-size:14px;letter-spacing:.02em;color:var(--ink);display:flex;align-items:center;gap:10px;}
.docnav .pub .iso{height:26px;width:auto;}
.docnav .dl{font-family:var(--font-d);font-weight:700;font-size:13px;color:var(--accent);
  border:1px solid var(--accent);border-radius:var(--r);padding:8px 18px;transition:.18s;white-space:nowrap;}
.docnav .dl:hover{background:var(--accent);color:#fff;}
@container doc (max-width:540px){.docnav .pub .txt{display:none;}}

/* ============================================================
   HEADER del documento (portada del artículo)
   ============================================================ */
.dochead{position:relative;overflow:hidden;}
.dochead .wrap{padding-top:clamp(48px,8cqi,96px);padding-bottom:clamp(36px,6cqi,72px);position:relative;z-index:2;}
.kicker{font-family:var(--font-d);font-size:13px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--accent);margin-bottom:18px;}
.dochead h1{font-family:var(--font-d);font-weight:700;line-height:1.04;letter-spacing:-.02em;
  font-size:calc(clamp(32px,7cqi,62px) * var(--display-scale));max-width:14ch;color:var(--ink);}
.dochead .lead{font-size:calc(clamp(17px,2.4cqi,22px));color:var(--text-2);max-width:48ch;margin-top:22px;line-height:1.5;}
.dochead .meta{display:flex;flex-wrap:wrap;gap:8px 20px;margin-top:26px;font-family:var(--font-d);font-size:13px;font-weight:500;color:var(--muted);}
.dochead .meta b{color:var(--ink);font-weight:700;}
.hero-art{position:absolute;top:-40px;right:-70px;width:min(520px,52cqi);opacity:var(--hero-art-opacity);
  z-index:1;pointer-events:none;transition:opacity .2s;}
.hero-art img{width:100%;height:auto;display:block;}
@container doc (max-width:760px){.hero-art{right:-120px;opacity:calc(var(--hero-art-opacity) * .3);}}

/* ============================================================
   SECCIÓN / PROSA
   ============================================================ */
.sec{padding:clamp(34px,5cqi,60px) 0;}
.sec.alt{background:var(--surface);border-block:1px solid var(--border);}
.eyebrow{font-family:var(--font-d);font-size:13px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--eyebrow-color);margin-bottom:14px;}
.section-title{font-family:var(--font-d);font-weight:700;line-height:1.1;letter-spacing:-.01em;
  font-size:calc(clamp(26px,4.4cqi,42px) * var(--display-scale));color:var(--title-color);max-width:18ch;}
.prose{max-width:var(--measure);margin-top:22px;}
.prose p{margin-bottom:18px;color:var(--text-2);}
.prose p:last-child{margin-bottom:0;}
.prose b{color:var(--ink);font-weight:700;}
.prose .accent{color:var(--accent);font-weight:600;}

/* ===== divisor entre secciones (variante por registro) ===== */
.divider{margin:clamp(30px,5cqi,56px) auto;max-width:var(--maxw);padding:0 clamp(20px,5cqi,56px);}
.doc[data-registro="sobrio"] .divider::after{content:"";display:block;height:1px;background:var(--border);}
.doc[data-registro="vivo"] .divider::after{content:"";display:block;width:54px;height:5px;border-radius:3px;background:var(--accent);}

/* ============================================================
   FIGURA / CHART (mock on-brand, reusa el vocabulario del magazine)
   ============================================================ */
.fig{margin:clamp(26px,4cqi,40px) 0;}
.mock{width:100%;height:auto;display:block;background:var(--surface);border:1px solid var(--border);border-radius:var(--r);}
.fig figcaption{font-family:var(--font-d);font-size:13px;color:var(--muted);margin-top:10px;line-height:1.4;}
.fig figcaption b{color:var(--ink);}

/* ============================================================
   PULL-STATS (círculos). Variante: vivo=relleno / sobrio=contorno
   ============================================================ */
.stats{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(16px,3cqi,32px);margin:clamp(28px,4cqi,44px) 0;}
@container doc (max-width:620px){.stats{grid-template-columns:1fr;max-width:340px;}}
.pstat{text-align:center;}
.circ{width:min(150px,26cqi);aspect-ratio:1;border-radius:50%;margin:0 auto 14px;display:flex;align-items:center;justify-content:center;}
@container doc (max-width:620px){.circ{width:130px;}}
.circ .v{font-family:var(--font-d);font-weight:700;font-size:clamp(28px,5cqi,40px);line-height:.9;}
.pstat .lab{font-size:14px;color:var(--text-2);line-height:1.4;max-width:24ch;margin:0 auto;}
.circ.c1{background:var(--yellow);color:var(--ink);}
.circ.c2{background:var(--violet);color:#2E0B5E;}
.circ.c3{background:var(--blue);color:#fff;}
/* sobrio: círculos de contorno, más sobrios */
.doc[data-registro="sobrio"] .circ{background:transparent !important;border:3px solid var(--blue);color:var(--ink) !important;}
.doc[data-registro="sobrio"] .circ.c2{border-color:var(--violet-strong);}
.doc[data-registro="sobrio"] .circ.c3{border-color:var(--blue);}

/* ============================================================
   PULL-QUOTE. Variante: vivo=caja oscura / sobrio=borde de acento
   ============================================================ */
/* cita editorial: tipografía grande + regla de acento, SIN caja (idioma único de cita) */
.pquote{margin:clamp(30px,4.5cqi,52px) 0;max-width:var(--measure);border-left:4px solid var(--accent);padding-left:clamp(20px,3cqi,30px);}
.pquote .q{font-family:var(--font-d);font-weight:600;font-size:clamp(20px,3cqi,28px);line-height:1.32;color:var(--ink);}
.pquote .by{font-size:14px;color:var(--muted);margin-top:14px;}

/* ============================================================
   HALLAZGOS (lista numerada)
   ============================================================ */
.findings{list-style:none;counter-reset:f;max-width:var(--measure);margin-top:24px;}
.findings li{counter-increment:f;position:relative;padding:0 0 20px 58px;margin-bottom:20px;border-bottom:1px solid var(--border);}
.findings li:last-child{border-bottom:0;margin-bottom:0;}
.findings li::before{content:counter(f,decimal-leading-zero);position:absolute;left:0;top:-4px;font-family:var(--font-d);font-weight:700;font-size:30px;line-height:1;color:var(--accent);}
.findings li:nth-child(2)::before{color:var(--violet-strong);}
.findings li:nth-child(3)::before{color:var(--yellow-strong);}
.findings li:nth-child(4)::before{color:var(--coral);}
.findings h3{font-family:var(--font-d);font-weight:700;font-size:19px;color:var(--ink);margin-bottom:4px;}
.findings p{font-size:15.5px;color:var(--text-2);line-height:1.5;}

/* ============================================================
   GATE / DESCARGA (el hook de Informe#2: dejá tu mail → PDF)
   ============================================================ */
/* banda a sangre (vivo, con line-art) / regla+tipografía (sobrio). Sin pastilla flotante. */
.gate{position:relative;overflow:hidden;margin:clamp(40px,6cqi,80px) 0 0;background:var(--ink);color:#fff;}
.gate::before{content:"";position:absolute;top:-24%;right:-3%;width:min(440px,48cqi);height:148%;
  background:url(logos/isologo-lineart.svg) center/contain no-repeat;opacity:.5;pointer-events:none;}
.gate .wrap{position:relative;z-index:1;}
.gate-inner{background:none;border:0;border-radius:0;padding:clamp(46px,7cqi,90px) 0;max-width:640px;margin:0;text-align:left;}
.gate h2{font-family:var(--font-d);font-weight:700;font-size:clamp(24px,4cqi,40px);line-height:1.12;max-width:18ch;margin:0;}
.gate p{margin:14px 0 0;font-size:16px;max-width:46ch;color:#cfd6df;}
.gate form{display:flex;gap:10px;justify-content:flex-start;margin-top:28px;flex-wrap:wrap;}
.gate input{font-family:var(--font-b);font-size:15px;padding:14px 18px;border-radius:var(--r);border:0;width:min(320px,80cqi);background:#fff;color:var(--ink);}
.gate .btn{font-family:var(--font-d);font-weight:700;font-size:15px;padding:14px 28px;border-radius:var(--r);border:0;cursor:pointer;background:var(--accent);color:#fff;transition:.18s;}
.doc[data-registro="vivo"] .gate .btn{background:var(--yellow);color:var(--ink);}
.gate .btn:hover{transform:translateY(-2px);}
.gate .fine{font-size:12px;color:#8a93a2;margin-top:14px;}
/* sobrio: sin caja oscura → regla + tipografía, claro y quieto */
.doc[data-registro="sobrio"] .gate{background:var(--bg);color:var(--ink);border-top:2px solid var(--ink);}
.doc[data-registro="sobrio"] .gate::before{opacity:.1;}
.doc[data-registro="sobrio"] .gate h2{color:var(--ink);}
.doc[data-registro="sobrio"] .gate p{color:var(--text-2);}
.doc[data-registro="sobrio"] .gate input{border:1px solid var(--border);}
.doc[data-registro="sobrio"] .gate .btn{background:var(--accent);color:#fff;}
.doc[data-registro="sobrio"] .gate .fine{color:var(--muted);}

/* ============================================================
   FOOTER
   ============================================================ */
.ft{padding:clamp(40px,5cqi,64px) 0;border-top:1px solid var(--border);}
.ft .wrap{display:flex;justify-content:space-between;align-items:center;gap:24px;flex-wrap:wrap;}
.ft .iso{height:40px;width:auto;}
.ft .credits{font-size:12px;font-weight:500;color:var(--muted);font-family:var(--font-d);}
.ft .socials{display:flex;gap:20px;align-items:center;}
.ft .socials svg{height:19px;width:auto;}
.ft .socials svg path{fill:var(--text-2);transition:.18s;}
.ft .socials a:hover svg path{fill:var(--accent);}
@container doc (max-width:540px){.ft .wrap{flex-direction:column;align-items:flex-start;gap:18px;}}

/* ============================================================
   RECETA: CASO DE ÉXITO (sobre el scaffold artículo)
   ============================================================ */
/* header de sujeto — COMPACTO y content-first (lo opuesto al hero vacío slop) */
.case-hero{background:var(--ink);color:#fff;}
.case-hero .wrap{display:grid;grid-template-columns:1fr auto;gap:clamp(24px,4cqi,56px);align-items:center;
  padding-top:clamp(40px,6cqi,76px);padding-bottom:clamp(40px,6cqi,76px);}
.case-hero .kicker{color:var(--yellow);}
.case-hero h1{font-family:var(--font-d);font-weight:700;line-height:1.02;letter-spacing:-.02em;
  font-size:calc(clamp(34px,7cqi,66px) * var(--display-scale));}
.case-hero h1 .accent{color:var(--accent);}
.doc[data-registro="vivo"] .case-hero h1 .accent{color:var(--violet);}
.case-hero .framing{font-size:clamp(16px,2.2cqi,20px);color:#cfd6df;max-width:46ch;margin-top:18px;line-height:1.5;}
.case-hero .framing b{color:#fff;}
.case-hero .tags{display:flex;flex-wrap:wrap;gap:8px;margin-top:22px;}
.case-hero .tags span{font-family:var(--font-d);font-size:12px;font-weight:600;color:#cfd6df;border:1px solid #39414b;border-radius:var(--r);padding:6px 14px;}
.photo{width:clamp(120px,22cqi,190px);aspect-ratio:1;border-radius:50%;object-fit:cover;flex:none;
  display:flex;align-items:center;justify-content:center;font-family:var(--font-d);font-weight:700;
  font-size:clamp(30px,5cqi,48px);color:#6c7682;background:#222931;border:1px solid #333b45;}
@container doc (max-width:620px){.case-hero .wrap{grid-template-columns:1fr;}.photo{order:-1;}}

/* banda de KPIs / resultados */
.kpis{display:grid;grid-template-columns:repeat(4,1fr);gap:clamp(12px,2cqi,20px);margin:clamp(28px,4cqi,44px) 0;}
@container doc (max-width:760px){.kpis{grid-template-columns:repeat(2,1fr);}}
@container doc (max-width:420px){.kpis{grid-template-columns:1fr;}}
.kpi{background:var(--surface);border:1px solid var(--border);border-radius:var(--r);padding:clamp(18px,3cqi,28px);}
.kpi .n{font-family:var(--font-d);font-weight:700;font-size:clamp(28px,4.5cqi,44px);line-height:1;color:var(--accent);}
.kpi:nth-child(2) .n{color:var(--violet-strong);}.kpi:nth-child(3) .n{color:var(--yellow-strong);}.kpi:nth-child(4) .n{color:var(--coral);}
.kpi .l{font-size:14px;color:var(--text-2);line-height:1.4;margin-top:8px;}

/* testimonio */
/* testimonio = cita editorial + atribución (mismo idioma boxless) */
.testimonial{margin:clamp(30px,4.5cqi,52px) 0;max-width:var(--measure);border-left:4px solid var(--accent);padding-left:clamp(20px,3cqi,30px);}
.testimonial .q{font-family:var(--font-d);font-weight:600;font-size:clamp(20px,3cqi,28px);line-height:1.32;color:var(--ink);}
.testimonial .who{display:flex;align-items:center;gap:14px;margin-top:22px;}
.testimonial .who .ph{width:44px;height:44px;border-radius:50%;background:var(--card);border:1px solid var(--border);flex:none;display:flex;align-items:center;justify-content:center;font-family:var(--font-d);font-weight:700;color:var(--muted);font-size:14px;}
.testimonial .who .nm{font-family:var(--font-d);font-weight:700;font-size:15px;color:var(--ink);}
.testimonial .who .rl{font-size:13px;color:var(--muted);}

/* ---- bloques de evidencia (opcionales del kit; el caso de éxito los usa) ---- */
/* franja de contexto / logos */
.contextstrip{border-block:1px solid var(--border);}
.contextstrip .wrap{padding:clamp(22px,3cqi,34px) clamp(20px,5cqi,56px);}
.contextstrip .lbl{font-family:var(--font-d);font-size:12px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--muted);text-align:center;margin-bottom:18px;}
.logos{display:flex;flex-wrap:wrap;justify-content:center;gap:clamp(20px,4cqi,52px);align-items:center;}
.logos .lg{height:22px;border-radius:5px;background:var(--border);opacity:.75;}
.logos .lg:nth-child(1){width:96px;}.logos .lg:nth-child(2){width:74px;}.logos .lg:nth-child(3){width:110px;}.logos .lg:nth-child(4){width:64px;}.logos .lg:nth-child(5){width:88px;}

/* galería de entregables (mock realista, NO cajas vacías) */
.gallery{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(14px,2.5cqi,24px);margin:clamp(24px,4cqi,40px) 0;}
@container doc (max-width:760px){.gallery{grid-template-columns:repeat(2,1fr);}}
@container doc (max-width:460px){.gallery{grid-template-columns:1fr;max-width:320px;}}
.piece{display:flex;flex-direction:column;gap:10px;}
.piece .frame{aspect-ratio:1;border-radius:var(--r);overflow:hidden;position:relative;display:flex;align-items:center;justify-content:center;}
.piece .badge{position:absolute;top:10px;left:10px;font-family:var(--font-d);font-size:10px;font-weight:700;letter-spacing:.07em;text-transform:uppercase;background:rgba(255,255,255,.9);color:var(--ink);padding:4px 10px;border-radius:13px;z-index:2;}
.frame.post{background:linear-gradient(135deg,var(--sus-blue),var(--sus-violet-strong));}
.frame.reel{background:linear-gradient(155deg,var(--sus-yellow),var(--sus-coral));}
.frame .wm{width:36%;height:auto;opacity:.9;}
.frame.reel .play{position:absolute;width:0;height:0;border-style:solid;border-width:13px 0 13px 22px;border-color:transparent transparent transparent #fff;filter:drop-shadow(0 2px 6px rgba(0,0,0,.25));}
.frame.post .capbar{position:absolute;left:0;right:0;bottom:0;background:rgba(17,21,25,.28);padding:12px;display:flex;flex-direction:column;gap:6px;}
.frame.post .capbar i{height:6px;border-radius:3px;background:rgba(255,255,255,.85);}
.frame.post .capbar i:last-child{width:60%;background:rgba(255,255,255,.55);}
.frame.report{background:var(--surface);border:1px solid var(--border);align-items:flex-end;padding:18px;}
.frame.report .bars{display:flex;align-items:flex-end;gap:9px;width:100%;height:62%;}
.frame.report .bars i{flex:1;border-radius:5px 5px 0 0;background:var(--blue);}
.frame.report .bars i:nth-child(2){background:var(--sus-violet-strong);}.frame.report .bars i:nth-child(3){background:var(--yellow);}.frame.report .bars i:nth-child(4){background:var(--blue);}.frame.report .bars i:nth-child(5){background:var(--sus-violet-strong);}
.piece .cap{font-family:var(--font-d);font-size:12.5px;color:var(--muted);line-height:1.4;}
.piece .cap b{color:var(--ink);font-weight:700;}

/* cierre: caso siguiente */
.nextcase{border-top:1px solid var(--border);background:var(--surface);}
.nextcase .wrap{display:flex;align-items:center;justify-content:space-between;gap:24px;padding:clamp(28px,4cqi,52px) clamp(20px,5cqi,56px);}
.nextcase a.block{display:flex;align-items:center;justify-content:space-between;gap:20px;flex:1;cursor:pointer;}
.nextcase .lbl{font-family:var(--font-d);font-size:12px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--muted);margin-bottom:6px;}
.nextcase h3{font-family:var(--font-d);font-weight:700;font-size:clamp(22px,3.2cqi,32px);color:var(--title-color);line-height:1.1;}
.nextcase .arrow{flex:none;width:48px;height:48px;border-radius:50%;border:1px solid var(--accent);color:var(--accent);display:flex;align-items:center;justify-content:center;font-size:20px;transition:.18s;}
.nextcase a.block:hover .arrow{background:var(--accent);color:#fff;transform:translateX(4px);}
.nextcase .all{font-family:var(--font-d);font-weight:700;font-size:13px;color:var(--accent);white-space:nowrap;}
@container doc (max-width:560px){.nextcase .wrap{flex-direction:column;align-items:flex-start;gap:18px;}}

/* ============================================================
   ARQUETIPO: COLECCIÓN / ÍNDICE
   ============================================================ */
.collhead .wrap{padding-top:clamp(44px,7cqi,88px);padding-bottom:clamp(20px,3cqi,32px);}
.collhead h1{font-family:var(--font-d);font-weight:700;line-height:1.04;letter-spacing:-.02em;
  font-size:calc(clamp(34px,7cqi,64px) * var(--display-scale));color:var(--title-color);max-width:16ch;}
.collhead .lead{font-size:clamp(17px,2.2cqi,21px);color:var(--text-2);max-width:54ch;margin-top:18px;line-height:1.5;}
.filters{display:flex;flex-wrap:wrap;gap:8px;margin-top:24px;}
.filters button{font-family:var(--font-d);font-size:13px;font-weight:700;cursor:pointer;color:var(--text-2);
  background:transparent;border:1px solid var(--border);border-radius:var(--r);padding:8px 18px;transition:.15s;}
.filters button[aria-pressed="true"]{background:var(--accent);border-color:var(--accent);color:#fff;}
.grid-cases{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(16px,2.5cqi,26px);
  padding-bottom:clamp(44px,6cqi,72px);}
@container doc (max-width:820px){.grid-cases{grid-template-columns:repeat(2,1fr);}}
@container doc (max-width:520px){.grid-cases{grid-template-columns:1fr;}}
.ccard{display:flex;flex-direction:column;background:var(--surface);border:1px solid var(--border);border-radius:var(--r);overflow:hidden;transition:.18s;cursor:pointer;}
.ccard:hover{transform:translateY(-4px);box-shadow:0 14px 40px rgba(17,21,25,.12);}
/* thumbnail = placeholder de IMAGEN, neutro (se entiende como slot, no gradiente decorativo) */
.ccard .thumb{aspect-ratio:16/10;background:var(--card) url("data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2024%2024'%20fill='none'%20stroke='%238A93A2'%20stroke-width='1.4'%3E%3Crect%20x='3'%20y='4'%20width='18'%20height='16'%20rx='2'/%3E%3Ccircle%20cx='8.5'%20cy='9.5'%20r='1.6'/%3E%3Cpath%20d='M21%2015l-5-5L5%2020'/%3E%3C/svg%3E") center/46px no-repeat;}
.ccard .body{padding:clamp(18px,2.5cqi,24px);display:flex;flex-direction:column;gap:8px;flex:1;}
.ccard .tag{font-family:var(--font-d);font-size:11px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--accent);}
.ccard h3{font-family:var(--font-d);font-weight:700;font-size:20px;color:var(--ink);line-height:1.15;}
.ccard p{font-size:14.5px;color:var(--text-2);line-height:1.45;}
.ccard .res{margin-top:auto;padding-top:12px;font-family:var(--font-d);font-weight:700;font-size:14px;color:var(--ink);}

/* ============================================================
   ARQUETIPO: ONE-PAGER (vocabulario del brand-alignment, tokenizado)
   ============================================================ */
.concepts{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:32px;}
@container doc (max-width:720px){.concepts{grid-template-columns:1fr;}}
.concept{background:var(--surface);border:2px solid var(--accent);border-radius:var(--r);padding:26px;}
.doc[data-registro="sobrio"] .concept{border-width:1px;border-color:var(--border);}
.concept .dot{width:32px;height:32px;border-radius:50%;margin-bottom:16px;}
.concept:nth-child(1) .dot{background:var(--yellow);}.concept:nth-child(2) .dot{background:var(--violet);}.concept:nth-child(3) .dot{background:var(--mint);}
.concept h3{font-family:var(--font-d);font-weight:700;font-size:20px;margin-bottom:6px;color:var(--ink);}
.concept p{font-size:15px;color:var(--text-2);line-height:1.5;}
.reasons{display:flex;flex-direction:column;gap:16px;margin-top:32px;max-width:var(--maxw);}
.reason{display:flex;gap:24px;align-items:flex-start;background:var(--surface);border:1px solid var(--border);border-radius:var(--r);padding:24px 28px;}
.reason .num{font-family:var(--font-d);font-weight:700;font-size:40px;color:var(--accent);line-height:1;min-width:58px;}
.reason:nth-child(2) .num{color:var(--violet-strong);}.reason:nth-child(3) .num{color:var(--yellow-strong);}
.reason h3{font-family:var(--font-d);font-weight:700;font-size:19px;margin-bottom:5px;color:var(--ink);}
.reason p{font-size:15px;color:var(--text-2);line-height:1.5;}
@container doc (max-width:520px){.reason{gap:14px;padding:20px;}.reason .num{font-size:32px;min-width:44px;}}
.how{display:grid;grid-template-columns:1.1fr 1fr;gap:44px;margin-top:32px;align-items:start;}
@container doc (max-width:780px){.how{grid-template-columns:1fr;gap:28px;}}
ul.dash{list-style:none;}
ul.dash li{position:relative;padding-left:26px;margin-bottom:16px;font-size:16px;color:var(--text-2);line-height:1.5;}
ul.dash li::before{content:"";position:absolute;left:0;top:11px;width:14px;height:2px;background:var(--accent);}
ul.dash li b{color:var(--ink);}
.signal-box{background:var(--surface);border:1px solid var(--border);border-radius:var(--r);padding:26px;}
.signal-box h4{font-family:var(--font-d);font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--coral);margin-bottom:14px;}
.signal-box ul{list-style:none;}
.signal-box li{font-size:14.5px;color:var(--text-2);padding:9px 0;border-bottom:1px dashed var(--border);}
.signal-box li:last-child{border-bottom:none;}

/* ============================================================
   ARQUETIPO: ARTÍCULO LARGO (long-read con índice sticky + scroll-spy)
   ============================================================ */
.lr-metrics{display:flex;gap:clamp(28px,5cqi,56px);margin-top:34px;flex-wrap:wrap;}
.lr-metrics .v{font-family:var(--font-d);font-weight:700;font-size:clamp(26px,4cqi,38px);color:var(--ink);line-height:1;}
.lr-metrics .k{font-family:var(--font-d);font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:var(--muted);margin-top:7px;}

.longread{display:flex;gap:clamp(28px,5cqi,64px);align-items:flex-start;padding:clamp(20px,3cqi,36px) 0 clamp(36px,5cqi,60px);}
.toc{position:sticky;top:84px;width:184px;flex:none;}
@container doc (max-width:900px){.toc{display:none;}}
.toc .lbl{font-family:var(--font-d);font-size:10px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);margin-bottom:15px;}
.toc ul{list-style:none;display:flex;flex-direction:column;gap:12px;}
.toc a{display:flex;gap:9px;align-items:baseline;font-family:var(--font-d);font-size:13px;font-weight:500;color:var(--muted);line-height:1.3;transition:.15s;}
.toc a .n{font-size:11px;font-weight:700;color:#b6bdc8;}
.toc a:hover{color:var(--accent);}
.toc li.active a{color:var(--accent);font-weight:700;}
.toc li.active a .n{color:var(--accent);}

.lr-main{flex:1;min-width:0;max-width:var(--measure);}
.lr-sec{padding:clamp(26px,3.5cqi,44px) 0;border-top:1px solid var(--border);scroll-margin-top:84px;}
.lr-sec:first-child{border-top:0;padding-top:0;}
.lr-sec .ne{font-family:var(--font-d);font-weight:700;font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--eyebrow-color);margin-bottom:11px;}
.lr-sec .ne .n{color:var(--accent);margin-right:8px;}
.lr-sec h2{font-family:var(--font-d);font-weight:700;font-size:calc(clamp(23px,3.4cqi,33px) * var(--display-scale));color:var(--title-color);line-height:1.13;margin-bottom:16px;max-width:22ch;}
.lr-sec p{margin-bottom:16px;color:var(--text-2);}
.lr-sec p:last-child{margin-bottom:0;}
.lr-sec b{color:var(--ink);font-weight:700;}
.lr-sec .accent{color:var(--accent);font-weight:600;}

/* Expander (detalle colapsable, <details> nativo) */
.xpand{border:1px solid var(--border);border-radius:var(--r);margin:20px 0;background:var(--surface);}
.xpand summary{cursor:pointer;list-style:none;padding:15px 18px;display:flex;align-items:center;gap:12px;}
.xpand summary::-webkit-details-marker{display:none;}
.xpand summary .xl{flex:1;font-family:var(--font-d);font-weight:700;font-size:14px;color:var(--ink);}
.xpand summary .xtag{font-family:var(--font-d);font-size:10px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--muted);border:1px solid var(--border);border-radius:var(--r);padding:3px 8px;}
.xpand summary::after{content:"+";font-size:22px;line-height:1;color:var(--accent);font-weight:300;}
.xpand[open] summary::after{content:"\2013";}
.xpand .xbody{padding:0 18px 16px;font-size:14.5px;color:var(--text-2);line-height:1.55;}
.xpand .xbody p{margin-bottom:10px;}.xpand .xbody p:last-child{margin-bottom:0;}
.xpand .xpand{margin:12px 0 0;background:var(--bg);}

/* back-to-top */
.totop{position:fixed;bottom:24px;right:24px;z-index:40;width:46px;height:46px;border-radius:50%;background:var(--ink);color:#fff;border:0;cursor:pointer;display:flex;align-items:center;justify-content:center;font-size:18px;opacity:0;transform:translateY(8px);transition:.2s;pointer-events:none;}
.totop.show{opacity:.92;transform:none;pointer-events:auto;}
.totop:hover{opacity:1;}